According to the latest report by IMARC Group, titled “Microgreens Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global microgreens market size reached US$ 1,522 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,470 Million by 2028, exhibiting a growth rate (CAGR) of 8.3% during 2023-2028. Microgreens are young, edible green vegetables that are harvested at their cotyledon stage of growth, which is just after the germination period. They are small in height and are grown from various types of edible seeds, such as kale, radish, arugula, and sunflower. They are incredibly nutrient-dense and packed with vitamins, minerals, and antioxidants. They are an excellent dietary fiber source and contain many beneficial phytonutrients. Additionally, they are also known to have a high concentration of flavonoids, which are compounds that can help protect against certain cancers and heart diseases. They have a mild flavor that is often described as sweet and nutty that are most commonly eaten with salads, sandwiches, wraps, and as a garnish for dishes like soups and pasta. They can be grown indoors or outdoors, making them a great way to add a healthy, delicious accent to your meals.
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Industry Demand:
The growing health consciousness among consumers majorly drives the global market. Coupled with the rising awareness among consumers regarding the importance of consuming healthy foods, there is a considerable increase in the sales of microgreens. Since microgreens are highly nutritious, offering higher levels of antioxidants, vitamins, minerals, and other nutrients compared to their mature counterparts, is driving the demand for the product. Along with this, the rising demand for convenience foods is propelling the overall microgreens market as they are convenient to use and can be used to prepare numerous healthy food items. Additionally, with the escalating preference for online shopping, the demand for microgreens has rapidly increased, further contributing to the market.
Industry Growth:
In addition, the growing popularity of microgreens in professional kitchens is significantly supporting the demand since they are widely utilized by chefs to add flavor and visual appeal to their dishes. With the increasing trend of urban farming among the masses, more consumers are growing microgreens in their homes or on urban farms, which is driving the demand for microgreens. Furthermore, numerous key players are offering a selection of microgreens as part of a home delivery service to reach a wider audience is creating a positive market outlook. Some of the other factors driving the market include rapid urbanization and changing dietary patterns of individuals.
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